Reasons to participate:


Scale into 12 countries through Pet Fair SE ASIA

Southeast Asian countries are the world’s 4th ranked trading bloque: Fast growing pet industries that’s keen to source new products and brands. Pet Fair SE ASIA is industry single business platform to scale your new innovations in ASEAN. Pet Fair trade fairs are meant to companies driving to add more value in the pet value chain. Thought-leaders and most demanding customers meet each other here.

Pet Fair Southeast Asia


Opportunities in ASEAN pet industry

  • SEA pet market is among the fastest growing markets worldwide.
  • Shanghai is the main gate to benefit from new trends in China: Bangkok is the gateway for South-East Asian nations.
  • More than 34 billion US$ market value in 2019
Click to enlarge


Business community

Early market are directed with leadership by innovations and content. Core driver for Pet Fair SE ASIA. Annually more than 7000 business buyers on which 300 distinguished early adapters are hosted by free flight and hotel accomodation. To meet this buyer you need to be in shape.

*Pet Fair Asia in Shanghai is home to 48,325 professional visitors on trade days


Exhibitors Feedback

Fish4Dogs has exhibited at the Pet Fair Asia for several years. For our business, the event is an excellent shop window for both China and the wider Asia-Pacific markets because we have good products and great distributors. Asia Pet Fair is an interesting mix of both professional and general public customers. This means that we can showcase, and sell, all that we produce whilst supporting our Chinese colleagues.
Pet Fair Asia logo
Toby Hart
Fish4Dogs (UK)

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Shell Scheme Stand
I visited the show first in 2011, and this year was our 3rd edition as exhibitor. The show grew very much, our overall impression is very positive. Our main purpose in exhibiting at this show was to sell United Pets brand in China. In this last 3 years exhibiting at PFA, we had the chance to learn about the pet business in China, figure out who are the main players in the market and meet potential partners and/or distributors. Besides the domestic market we noticed an increase of the international buyers.
Pet Fair Asia logo
Costantino Psilogenis
United Pets (Italy)