With a forecasted annual growth rate of 10% and the market size expected to exceed 4 billion USD already by the year 2020, Southeast Asia is predestined to develop into one of the world’s most promising and most stable growing pet markets in the next decade.

The Southeast Asian region is host to a 650 million consumer market, whose fast-growing middle class is increasingly looking for pet products in the premium segments. Subsequently, the region’s buyers are seeking for new pet brands and products that keep up with the fast developments.

The buying community are in early market stages, serving pet parents that demand the best products.

The region’s only international business fair connects to the global brands to the region. Welcoming 300 future thinking buyers and 8000 businesses across Asia and no consumers. By working together as an industry, this united bloc is aiming to make impact by adding value to distribution. Making everybody serving pet parents perform better and not cheaper. VNU known for World largest fair: Pet Fair Asia in China and VIV Asia held in Bangkok wants to elevate the businesses to the next levels.

“Fueled by a fast-growing middle class and the trend towards premiumization, we will be seeing high growth rates in the wet, dry and snack food category all over Asia in the coming years.”

Toersten Toeller, CEO & Founder FRESSNAPF GROUP