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About Pet Fair South East Asia

Pet Fair SEA is the South-East Asian edition of the ‘Pet Fair Network’, the world’s largest innovation hub for the global pet industry with shows in Shanghai, Beijing, Guangzhou, Chengdu, and Bangkok. Pet Fair SEA provides international pet brands with a strategic market entry and market expansion platform for South East Asia’s fast-emerging markets. Featuring a dedicated regional Hosted Buyer Program, Pet Fair SEA unites South East Asia’s key pet industry distribution and retail players. With Thailand ranking the 4th largest pet food exporting country worldwide, the show furthermore serves as a Global Sourcing Hub for Private Label Petfood.

PreConnect with ASEAN's Pet Industry Virtually

The second edition of Pet Fair SEA’s virtual event ‘PreConnect’ is set to take place on June 24 + 25. Participating companies will once again have the chance to connect with Southeast Asia’s Top Buyer Community virtually and from the comfort of home. In October 2020, the first event united 57 brands and manufacturers with over 500 pet industry buyers. Almost 50% of the visitors were SE ASIA-based Importers & Distributors seeking for new partnerships in their respective markets.

Official Announcement from the Organizers

Facing ongoing uncertainty with regards to business travel within Asia, the organizers of PetFair SEA took the decision to proactively adjust their schedule for 2021. As a result, a comprehensive 12-month virtual roadmap is being introduced for both exhibitor and buyer communities ahead of the newly scheduled live tradeshow in Bangkok, Thailand. The new show dates are confirmed to be February 16-18, 2022.

Call to all Buyers: Let us know what you are looking for

The number of international pet brands interested in South East Asia and respective win-win partnerships with local industry players is continuously increasing. Working together with a wide variety of international brands, the organizers of Pet Fair SEA are keen to help Pet Businesses all over South East Asia to become more successful. Pet Industry stakeholders interested in new products and partnerships are advised to fill out the survey below for future matchmaking opportunities. 

The Pet Fair SEA Roadmap 2021 - 2022

Pet Fair SEA - Content Spotlight

It's time to enter new high-growth markets

ASEAN market from a Distributor point-of-view




Explore new export markets virtually!