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    World-Class Conferences

Pet Fair PreConnect

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Pet Fair Southeast Asia bridging the global pet industry to the South East Asian Nations. 300 innovative brands and leaders meeting 7000 importers, distributors, shops, clinics, pet hospitals and the emerging e-commerce sector. Global Hosted Buyer Program included. World-class conferences featured. Happening in October 2021 at BITEC, Bangkok, Thailand.

>> Top Reasons to Exhibit






Trade Visitors


The Pet Food Industry in SEA is changing rapidly with the propagation of the humanization trend. The consumer is more mindful in the quality and transparency of pet nutrition. The disruption of e-commerce from a rising contingent of millennial are changing the retail patterns while elevating the pet food business to a whole new era.

Choy Peng Yew

CEO of Pet World Marketing Sdn Bhd

An emergent middle class with increased societal affluence coupled with a greater awareness of animal welfare will mean a greater demand for high quality companion animal veterinarians & veterinary services in South East Asia.

Dr. Shane Ryan

President WSAVA: World Small Animal Veterinary Association

Pet parents tend to look at people working in the pet industry to provide expert advice on pet care. Groomers are often the first or main source of information for pet owners. To meet these needs we believe that groomers have a responsibility to be knowledgeable, exhibit professional behavior, display business integrity and provide sound advice. The priority for groomers today should be to provide a safe, hygienic, well-planned, professional establishment, to show compassion and respect to the animals in their care and to support education and training within the industry

Lynn Leonardi

International Groomers Association Director

Asia-Pacific’s pet food market is swiftly rising – posting the highest growth rates in 2015 and forecast to reach US$10.7 billion by 2020. One company, which holds 92 percent of Australia’s pet food market, seeks to expand further into China and Southeast Asia. Private Equity is also making major moves into the Pet Food Industry. The pet industry in Australia has had some major changes, particularly in retail. There is a domination of 2 major retailers and the demise of some smaller ones. However, the small ones can still compete by keeping animals. Our relationship with the rest of SEA has been good, mainly in importing but also exporting.

Bob Croucher

The publisher of Pet Industry News

In Asia, pets are family members. Pet parents change from feeding to serving their beloved pets with food that they have been through beyond ingredient lists. Pet humanization and premiumization, also functional supplementation could fulfill their desire.

Somsak Amornrattanachaikul

CEO of Asian Sea Corporation PCL, Monchou
David Ng

Since our inception, PLC has been working tirelessly to translate love and passion for pets into real value, by offering pets and pet owners alike unparalleled access to quality products and services in an environment that is unique and fun. All this is in line with our vision to be Asia Pacific’s leader in pet care services.

David Ng

CEO of Pet Lovers Centre

Thonglor Pet Hospital believes in sustainable growth with quality. As a leading pet hospital in Thailand, Thonglor Pet Hospital aims to innovate in ways to improve pet lives by pushing the boundaries of veterinary practices in Thailand. Thonglor Pet Hospital is passionate about their core value ‘LIFE’ which is abbreviated from Listen&Learn, Innovation, Focus on quality&efficiency and Empathy&ethic. All of which supports our vision to become the leader in pet healthcare in SEA.

Kitika Chaisupatanakul

Founder and CEO - Thonglor Hospital Group

Fueled by a fast-growing middle class and the trend towards premiumization, we will be seeing high growth rates in the wet, dry and snack food category all over Asia in the coming years.

Torsten Toeller


Kit Cat – A family owned business from Singapore .I am proud to share that Kit Cat is the only Singapore Pet Brand that are well established internationally in 33 countries during 6 years time.
Our team certainly proves that with creativeness , innovative and hard work ,a brand from a small country like singapore have to potential to introduce our products on a global level , competing with the big boys. Asia market will grow bigger in years to come and we are proud to be one of the growing brands from asia that can be found in countries like Uruguay or South Africa.

Kenneth Koh

Director of Kit Cat International Pte Ltd.

We at Rush Direct have been a partner of Pet Fair Asia for many years. For PF South East Asia we expect to exceed any other results, since the region is booming and its pet market is growing rapidly. Another great show to come, I am positive.

Elias S. Freire Jr.

International Sales VP, Rush Direct Inc.

Absolute Nutrition represents both our name and dedication to provide high-quality pet products. As the pet market in SEA is growing very rapidly due to its huge market potential, we believe that innovative and nutritional food is necessary to help pets live longer and healthier lives.

Maitree Yimserhthi

CEO and Founder of Absolute Nutrition Co., Ltd. (Prama)

South East Asia is a highly dynamic region that is also seeing the appearance of OEM players, making it worth a dedicated focus from our teams. With factories in Asia, Diana Pet Food guarantees proximity to the manufacturers, and delivers high quality pet food solutions ensuring pets’ well-being and owners’ satisfaction.

Alain Symoens

Asia Pacific General Manager Diana Pet Food

The pet food industry in Southeast Asia is rapidly growing and should not be overlooked. Perfect Companion Group (PCG) is a leading pet food manufacturer in Asia, established to serve the demand of the region and 36 countries globally. PCG provides a range of pet food products in every segment that meet international standards. Our company’s main objective is to enrich the quality of life of humans and their companions.

Kanoknart Numpacharoen

CEO of Perfect Companion Group Co., Ltd.

With over 20 years of long-standing success in organizing PET EXPO THAILAND, ​we have recognized the continuous growth of the Thai pet industry. Thus, our collaboration​ with Pet Fair SE Asia is to enhance and strengthen the pet industry not only in Thailand but also in Asia to grow sturdily.

Sakchai Pattarapreechakul

President of N.C.C. Exhibition Organizer Co., Ltd.

Betagro Group aims to help people and their communities to have a better quality of life. In addition to the importance of delivering quality food to consumers, we also recognize the importance of pets as an important member of a family. We, therefore, strive to raise the quality and safety of pet products from pet food, dietary supplements, and various pet care products to deliver good quality of life to your beloved pets as well.

Vasit Taepaisitphongse

CEO and President of Betagro Group

Understanding the importance of health span and bonding between pets and pet parents, we strive to develop and focus on food that is not only nutritious and functional, but also having a positive effect on the environment and society as a whole. It is our commitment to learn and move ahead in this dynamic industry as well as to drive an unprecedented growth in functional pet nutrition.

Pichitchai Wongpiya

President – Global PetCare Business Unit of Thai Union Manufacturing Co., Ltd.

Solid Gold Pet has been transforming the lives of pets for over 45 years, and we are excited to expand our reach throughout the Southeast Asian market where consumers are becoming more educated about highly nutritious foods. With multiple varieties of dry, wet, toppers, and treats, Solid Gold is bringing gut health benefits and innovation to pet parents looking for the very best premium food for their fur babies.

Roger Lund

Vice President, International Sales of Solid Gold Pet, LLC.
Pet Fair South-East Asia 2020
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